Students in sympathy boycott of Jim Crow Paramount theatre chain 

In February 1961, the Congress of Racial Equality (CORE) organized picketing of the Paramount movie theaters in the Bay Area, in support of a nationwide boycott of the Paramount chain.  At that time, Paramount's theatres in the South had a strict Jim Crow policy banning blacks and whites from sitting together to watch a movie.

 

In the early sixties, communities In major cities across the South organized protests against segregation in local movie houses.   Notably, a three-year campaign by the Students For Direct Action (SDA) in Austin, Texas succeeded in ending local theatre segregation the year before the U.S. Congress acted in support of desegregation.  With the passage of the 1964 Civil Rights Act (July 2, 1964), initially proposed by President Kennedy in early 1963 and muscled past a Republican filibuster by President Lyndon Johnson, Democratic Senator Hubert Humphrey and Republican Senate Minority Leader Everett Dirksen, discrimination and segregation in public facilities became illegal and most theaters opened their doors to unsegregated audiences.

Ironic film titles complement picket signs at CORE boycott of Paramount theatre in San Francisco

Protesting Jim Crow policies at Paramount's southern movie house

Next to the Paramount in front of the Regal theatre this fellow wanted to talk to the protestors.

Taking photographs was more fun for me than hours walking the picket line 

I hope we weren't responsible for the litter in the street